Muhammad Messenger of Allah, our beloved prophet, was a prominent merchant of his day. Ever since a young age, he is seen as a success sudagar. Knowingly or not success could not be separated from the implementation of marketing activities - that is not only powerful but also according to sharia and, of course, full ridlo of God. If you are interested to apply, in addition to profit, God willing you are too blessed business. Here are four tips on marketing a la Prophet:

1. Honest is the BrandWhen trading the young Prophet Muhammad is known by the nickname al-Amin (the trustworthy). This attitude is reflected when he is in touch with customers and suppliers. Prophet Muhammad took stock of Khadija, a rich tycoon who eventually became his wife. He was very honest with Khadijah. He was honest to the customer. When marketing the goods he explained all the advantages and disadvantages of goods it sells. For the Messenger of honesty is his brand.

2. Customer loveThe Prophet loved to trade customers such as he loves himself. That's why he's serving customers wholeheartedly. In fact, he did not willingly deceived customers when buying. This attitude is reminiscent of the hadith which he said represents "Not to believe in someone that she loves your brother as yourself."

3. Fulfill PromiseThe Prophet had always tried to fulfill its promises. Word of God, "O ye who believe fulfill your promise." (Surat al Maidah 3). In the marketing world, this means that the Prophet always provide value products as advertised or promised. And for that it took no small effort. Once upon a time the Prophet was angry when there are traders to reduce weight. This is the Prophet's tips to ensure customer satisfaction (customer satisfaction). In Indonesia the cars Toyota debuted on the market. One of the marketing tips is to provide customer satisfaction. One measure is the Call Centre Toyota was named the best call centers, beating Honda and other auto industry.

4. Segmentation ala ProphetThe Prophet never angry when he saw the merchant hides wet corn on the sidelines of dried corn. It was with the Prophet, when selling goods he has always shown that this is good stuff because of this, and this stuff is less good, but it's cheap. The lesson of the story is that the Prophet was always taught that we provide good value for the goods sold. Once the Prophet taught segmentation: the good stuff is sold at good prices and lower-quality goods sold at lower prices. In the matter of this segmentation, Yamaha Motor is one of precedent. He created the Yamaha Mio, with air-cc engine is small, but automated, and easy to use for the female market segment. He was the pioneer of the motor industry which membidiki this segment, a segment that had always forgotten the other competitors. The result, by poking Honda and Yamaha Mio becomes the number one seller in Indonesia 2007. Which Sharia business? As the splendor of the economic use of sharia in the country, more and more business people who claim that the business or the business carried on an Islamic business. Starting from the rental business, stores, MLM, Internet cafe business, to business hotels. Regardless of the truth of the business is run in accordance with Islamic principles, to date there is no general rule in countries that restrict the field of what can be run as businesses and which are not Islamic. Yet according to one consultant and Islamic businessman Farid Ma'ruf, although essentially all areas of business can be run as a business sharia, but still have to run some of the principles that actually run the business as sharia. "Seeing a business or venture correct Sharia can be seen from the system," said Farid. System is one of them is a matter of contract. The definition of the term is a contract according to one's attachment to desires with the desires of others in a way that led to the existence of certain commitments prescribed. Farid tried to give examples of ways in which by a principled effort sharia. For example, if someone invests in an effort to plant stock, then promised to get the results as capital invested it means not running a business sharia, for including usury. Sharing should be based on results of operations and not capital. There are other examples of business activities associated with buying and selling currencies. As per the National Sharia Board Fatwa Council of Ulama Indonesia no: 28/DSN-MUI/III/2002, on the Sale and Purchase Rates (Al-Sharf), sale and purchase transactions carried out with some provisions of sharia. First, buying and selling done not for speculation. Then there is a need transactions or as a precaution (savings) If the transaction is done against the currencies of its value must be the same kind and in cash (at-taqabudh). And if the opposite sex then it should be done with the exchange rate (exchange rate) in effect at the time of the transaction and cash. Another thing to note again is used as a business commodity, a product or service. If the products / services on which the land is a real business is not permissible in Shariah, of course, can not be classified in the business of sharia. After the products / services have been safe in terms of the halal, then a businessman should run the covenants and provisions of sharia are correct. All can be known by studying the masters, and the currently available literature that can be used as a business recommendation.

Source : Syariah Bisnis.com